“I wonder what everyone is up to” is the harmless thought that enters my mind, right when I’m about to scroll through social media.
Harmless scrolling, I just wanna see what’s out there.
And After scrolling, do you find yourself having these thoughts?
My email list doesn’t have enough subscribers.
I was JUST thinking about this one idea, now SHE’S doing the same thing.
My content isn’t interesting enough.
I don’t know what to write about.
I don’t have any likes or comments.
What’s so special about my offer?
These thoughts were also expressed by my clients and people in my community these past two weeks.
(Truth be told, I hear myself asking the same at times).
And when I dug deeper, I realized we had one thing in common.
It’s an ailment of our times. It’s called Social Media Scrolling and Inevitable Comparison-itis (SMSAIC).
It’s a real thing.
And here’s something else that’s real. We can’t make social media go away, and we enjoy it too.
Social media is good for life + business – it’s free advertising and free reach. It’s also good in surveying your network and letting everyone know what you’re up to.
I love me a good social scroll – current obsessions include Celeste Barber’s posts (pee in my pants kinda funny) and Rudy Rochman, a Jewish- Israeli rights activist who created a movement to bring Palestianians and Israelis together to solve their conflict.
BUT, if you’re the kind of person who sees what everyone is up to, and then turns this info into ‘emotional’ info (no judgement I do this too), you might be suffering from SMSAIC.
How do you know it’s affecting you? You’re constantly asking yourself the questions above 👆🏼👆🏼 and sprinkling on some thoughts about why you shouldn’t promote yourself on social media or anywhere else for that matter.
And we can’t have that.
You know what I think? I think that the theory of portfolio diversification in finance applies to social media scrolling dilemma, and there’s a way to do it and still feel good about it.
If investors figured out how to mitigate risk in investing, so can you when it comes to mitigating risk of SMSAIC.
Diversification is the process of allocating capital in a way that reduces the exposure to any one particular asset or risk. A common path towards diversification is to reduce risk by investing in a variety of assets – not just one.
So, what does this have to do with social media scrolling? If you are investing time and thought-energy in what other people are up to (one kind of asset), you need to intentionally ALSO invest time and thought-energy in What you’re up to (another kind of asset).
When you do this, consistently and often, every time you have thoughts about yourself as a comparison of other people, you ALSO remember your OWN accomplishments and the value of your own products and services (AKA your own lane).
I’ve compiled a list of questions you can write down, keep next to your laptop, next to your bed and answer every day (bonus points if you use a pen and paper – it adds an extra sprinkle of magic in your memory).
1 – Who would benefit from my work?
2 – What is the message I want to share?
3 – Why is my work important? And why is it important NOW?
4 – What is a need I am fulfilling?
5 – What am I offering?
6 – What is my ‘je ne sais quois quality’ and how can I integrate it into my offer?
7 – What have I accomplished so far in life and business?
8 – What have been pivotal moments in my life and what were the big lessons?
9 – When have I been wrong about something I thought I couldn’t achieve?
10 – When have I listened to my intuitive nudges and what was the outcome?
Most advice you’ll receive, will tell you to stay in your own lane.
While that is true, we can’t help but indulge in a wee bit of strolling on other people’s lanes.
BUT, we can also empower our own thoughts about ourselves, that’ll help us remember that behind the square on Instagram is just another human being whose life/business/ situation isn’t better than ours.
Taking away scrolling, is like taking away my evening ritual by the firepit with a full dropper of CBD + a glass of wine haha.
For now, I don’t want to give it up.