marketing assistant

A year and a half ago, I decided to hire an assistant to help me with marketing.

Now, if you’ve read my previous experience and horror story of being hacked by another assistant (one that was referred to me by someone close), you’d think I would NEVER hire anyone to work in my business again.

BUT I knew that if I ever wanted to work less hours and focus more on improving my craft and working with more clients, I’d need to hire someone to help me. 

Marketing takes time and effort.  There’s a learning curve and a need to tweak, measure and assess.

I went from publishing content every now and then, to consistently publishing content 1-2 per week and getting hired regularly.  

The best part is that people who want to chat with me about working together, already know how I could help them, because they read / watched my content, so now there’s less ‘explaining’ happening on phone calls.

There’s a way to optimize your time and create a process that is repeatable and will save you time, while keeping you consistent.

First, you have to realize that you, as an expert, need to spend a lot of your time writing, speaking, and articulating your expertise as much as possible.  

Your perspective matters and is the VERY THING that will set you apart from other consultants, so spend time cultivating your body of work + how you communicate it.  

It’ll create a lot of clarity and get you hired by the RIGHT CLIENTS.

I see so many consultants starting a process of creating and publishing content and then stopping, saying it’s hard to balance time working with clients and marketing their own business.

That’s because they’re not focusing on creating content.

They’re splitting their brain + creative energy between “creating”, tech problems and admin tasks.

Where do you spend more time?

If you’re spending time on admin tasks + tech problems, start thinking about assigning admin these tasks other people – there are so many talented, non-hackers who can help you build a repeatable marketing system that doesn’t require your intervention (except for the content creation part).

Keyword: repeatable. This  can free up your time to work with more clients and still generate leads, so that you’ll always have clients coming your way.

Here’s how I created a system that allowed me to focus on creating content:

1 – I wrote out every ACTION I wanted to outsource, in a very detailed manner.  I wrote things like, “copy content from Google document and paste into Mailchimp template”.  I was very specific.  From this list, I had a pretty good idea of what skill set I’d need from an assistant

2 –  I video recorded  my process.  I sat down and recorded exactly what I do, starting from writing content all the way to pressing send( in all 3 platforms where I market my business).  Then, I wrote all the steps out very clearly and simply, so that even a 5 year old can understand them.  

Note: Steps 1 + 2 take a bit of time, but this time is such a worthy investment.  You can pass off this process to ANYONE you hire.  If you tweak your marketing strategy, you can make tweaks to this document and it’ll also help you understand what is working and what isn’t.  

3 – I interviewed 4 assistants – a mix of referrals + ads I placed in some business Facebook groups.

4 – I hired one and asked if we could run a test for a month – she said yes!  I gave her the document + video recording so she could follow what I do EXACTLY.  We’re still working together today.  I have a due date to hand in content and that’s all I do (on my batching days 😉).

And once you have this process documented, it doesn’t matter who takes over your marketing – you’ll have the process in place and it will be easy to repeat.  The person you hire can get started right away, and there won’t be too long of a ‘training’ period.

And voila – consistency.

Using my marketing systems and processes , my clients have started consistently publishing their content,  which has resulted in attracting qualified leads and getting hired for 2 new projects per quarter.  They’re outsourcing their marketing tasks, so that they don’t feel out of balance between client work and working on their business.

Planning, batching and outsourcing are some of the things I work through with my clients in my 6 Week 1:1 program that takes consultants who are already enrolling clients from referrals but want to create an organic marketing system to enroll clients from social media and Google.   

We also work on how to spend less time marketing, yet still getting their expertise published regularly and without them. This method will help you get at least 2 pieces of high quality content published and shared consistently per month, to start, without overthinking about consistency; and you’ll find yourself getting hired more consistently.

 

Contact me if you’re interested in this program and we will chat to see if you’re a good fit; If so, we can start within two weeks.

This email is the 5th email of my email series – How to be Consistent with Marketing your Business.

Let’s quickly recap steps 1 thru 4:

1 – Overthinking before creating 

2 – Knowing what to say vs. being clear with your message

3 – Being clear on your offer (with a framework to help you clarify it)

4 –  Creating a Marketing Plan (with a free template to an actual plan format you can use)

This is the exact content I share with my clients – it’s the blueprint of a marketing plan that will keep you consistent and have clients come to you – and it’s yours  – FREE. 

No more asking, “How will l get clients now?”

Today is part 5 – a crucial piece of the marketing consistency dilemma.

It’s a lifesaver and  the THING that’ll change marketing from being frustrating, inconsistent, and all around annoying to something you’ll look forward to doing, because it won’t suck up your time and waste your energy.

Problem: What I see most consultants and service providers do,  is create content when they’re inspired or when a good idea lands in their mind.

Fact: You have a lot of ideas brewing around in your head anyway.

If you sit in a quiet, distraction-free space (put your phone away & turn off all notifications), giving your brain time to think slowly, remembering moments of learnings, important lessons, tid-bits you’d want to share  – you’ll be surprised at how much content will pour out of you, in one sitting.  Ahead of time.

Keyword: Ahead of time.  Not for tomorrow’s newsletter, not for a blog post in 2 hours, and certainly not in between errands.

The quieter  the space,  the better.

A pressure-free 1-2 hours is a great place to start.

Why is this important? Because it’ll allow you to write clearly, in a focused manner and with your customer in mind.  When you’re rushing, your content might not unfold clearly and the way it’s written  / spoken may sound unclear to your audience.

That’s not to say that when an idea ‘lands’ you should dismiss it, you can simply write it in a separate note and use it on your next batching date.

Batching content is life / time saving when you are your own marketer AND you want to be consistent.

Here’s how I tackle batching content:

1 – – I have a separate note pad on my Mac or use Evernote on my phone to keep a list of ideas to write about – when they land, I document them (briefly) and I use this list on my batching day.

2 – – I create a template that contains all the elements of a particular piece of content (image, subject line, time I want to publish it, call to action, etc  I use a simple Google Doc).

3 – -I set a date + time in my calendar and make that date LAW – I don’t miss out on this important date.  I set a goal of how much content I want to write at time (I make realistic goals for myself.  These days, it takes me 1 hour to write 4 pieces of content.

4 – -On batching day – I turn off notifications, I close all tabs, make myself a cup of coffee, put on a timer and open up a fresh google doc and write out all the content.  If I don’t finish after the time I set, I make sure to put another date on the calendar to finish up, and I do this until I finish up my original plan.  In the beginning and if you’ve never done this before, please set ‘content goals’ that are achievable so that it’ll motivate you to keep going AND so that you’ll understand your pace and content producing style better.

5- -I schedule all the content (that can be scheduled) in social media and email 4-6  weeks ahead of time – sometimes more!

And voila – consistency.

The feeling of rushing to get that next content out will never happen again.

Please note: Batching content is a game changer.

Here’s what clients have reported after batching content:

“I actually like creating content – I know exactly what to say”

“I didn’t think social media would work for my business”

“I’ve never received responses to my emails before”

A few people called me and told me they understood exactly how I could help them, because my emails are so clear”

“ When I started batching content, I also started consistently marketing”

Using my batching process, my clients have started consistently publishing their content,  which has resulted in attracting qualified leads and getting hired for 2 new projects per quarter.  They’re batching so that they can automate their marketing MORE and worry less about last minute  content or about ‘getting the next client’.

Planning your marketing campaigns is one of the things I work through with my clients in my 6 Week 1:1 program that takes consultants who are already enrolling clients from referrals but want to create an organic marketing system to enroll clients from social media and Google.   

We also work on how to spend less time creating content, how to qualify clients and tracking results of marketing efforts. This method will help you get at least 2 pieces of high quality content published and shared consistently per month, to start, without overthinking or doubting what you have to say; and you’ll find yourself getting hired more consistently.

 

Contact me if you’re interested in this program and we will chat to see if you’re a good fit; if so, we can start within two weeks.

 

Also, if you know someone who can use these instructional posts, please share them using the links below.  I promise, they will thank you 🙂

Recently, I spoke with a P, a nutritionist who is also a personal chef.

She was unsure about how she was going to tackle social media for her business.  She wanted to be more ‘active’ online, to share her 20+ experience with others and to fill up her calendar with more clients.

Also, she had an email list – an active audience with whom she was NOT communicating often.

She was irritated with herself, wondering why she just can’t be consistent in her marketing? 

Up until our call, she tried different things.  She downloaded some free guidebooks that told her how to come up with ideas for content, how to create a content calendar and how to write good subject lines.

Suddenly, her creative wheels started turning.  She felt inspired to write.  She remembered she had some important things to say!  She clarified her message (because she read my very detailed email about concise messaging 😉 ) and she mapped out some important topics that are industry-disrupting.

 

Then, she got down to business.  She wrote a few posts and posted on Instagram, and Facebook.   Then, she wrote an email and sent it to her list.

 

She received some responses, people said they enjoyed her email and 3 people scheduled a call to learn about how they could work together.

 

She thought, “this isn’t so bad!  I love writing anyway, I can do this.  I’m going to post and send an email 1X / week”.

And so she did, one week, then another, then another.  

 

2 of those people who got on a call with her turned to clients, so she got really busy.  She forgot about her promise to post and email every week.

 

The weeks flew by – she even took on another project, referred to her by a happy customer (she’s really good at helping women lose that extra 15 pounds).

 

Then, those 3 clients ended their time together and once again, she found herself feeling irritated at NOT having marketed her business for a few months.

 

“I keep having to ‘find’ clients whenever projects are over”, she said.

 

Have you experienced this vicious cycle?  You market your business and it works! You become so busy with work and clients, that you forget what will happen after the projects end.

 

I find that most professionals who have built a service business based on referrals, will want to figure out how to market their business and rely on themselves to bring in clients.

 

Why is that even important?

1 – You can control how you want to be perceived through the content that you share (which means that each lead will be more like your ideal client, closer to a sale)

 

2 – You get to be consistent, because you don’t know when someone will refer a customer to you.  When you are consistently marketing, you can make future projections and tweak as you’re executing (ie, how many leads, clients will I enroll as a result of this marketing campaign)

 

3 – You get to stop asking yourself, “where will I find clients now?”

 

So if P had an active audience that was waiting to hear from her, was inspired to write and create content, loved writing and wanted to publish her work more frequently – what was her next best step and the one missing piece?

 

***Creating a marketing plan***

Fact: Having a marketing communication plan and consistent execution in place, takes the pressure off of ‘getting clients’ during product launches, during seasonal lull’s and when client projects end.

This wasn’t complex, and If you’ve been reading my emails, you know I’m all about simplicity.

→ →I created a simple Google Doc  you can use, in order to map out your plan and be on your way to consistent marketing, so that you can stop worrying about ‘getting new clients’ when your current clients finish up a contract.

Using my planning process, my clients have started networking consistently, started podcasts, weekly Facebook live shows, IG story series, weekly newsletters and Youtube channels.  No matter the platform or the type of content, they’re marketing their businesses consistently, which has resulted in attracting qualified leads and getting hired for 2 new projects per quarter.  They’re using their plans to ensure that they have long term “marketing peace” so that they can focus on working with clients.

 

And voila – the consistency they were after comes to life!

 

Planning your marketing campaigns is one of the things I work through with my clients in my 6 Week 1:1 program that takes consultants who are already enrolling clients from referrals but want to create an organic marketing system to enroll clients from social media and Google.   We also work on how to spend less time creating content, how to qualify clients and tracking results.  This method will help you get at 2 pieces of high quality content out there consistently per month, to start, without overthinking or doubting what you have to say.  This will result in getting hired more consistently.

 

Contact me if you’re interested in this program and we will chat to see if you’re a good fit; if so, we can start within two weeks.

 

Also, if you know someone who can use these instructional posts, please share them using the links below.  I promise, they will thank you 🙂