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Marketing on Repeat, Even when you’re Not Around

A year and a half ago, I decided to hire an assistant to help me with marketing. Now, if you’ve read my previous experience and horror story of being hacked by another assistant (one that was referred to me by someone close), you’d think I would NEVER hire anyone to work in my business again. […]

What are you selling? {How to be consistent part 3}

“I do so many things, I don’t know how to clearly explain what I do.  I feel like when I tell people about it, I lose their attention – maybe I’m too vague?” Because we ALWAYS help our clients with more than one thing, clarifying your offer’s message can be confusing, which creates doubt in […]

Do you feel like your marketing is messy and all over the place? Here’s why and how to change it part 2.

“I don’t know what to say and how to say it”, is a popular self-myth among consultants who want to have consistent communication with their audience online. The problem is NOT ‘knowing’ what to say, it’s simply being CLEAR with your message. There’s a distinction here. Clients come to me often and have disparate ‘knowings’ […]

Well, that launch went well. (It did not.)

A few years ago I consulted to a small music tech startup that was launching a wireless guitar accessory that modified the sound of electric guitars. The product was very innovative, and the company had raised money to launch it. As is often the case with tech startups, the founders were two very tech-y engineers […]

Thank you for not giving up on me

Earlier this year, I launched a new workshop and emailed my list, existing clients and prospects about it several times during the week – automated + personal emails. Lots of emails landed in people’s inboxes. Fact: It takes ~ 5 emails for a potential customer to say Yes. On a coaching call that same week, […]