A year and a half ago, I decided to hire an assistant to help me with marketing. Now, if you’ve read my previous experience and horror story of being hacked by another assistant (one that was referred to me by someone close), you’d think I would NEVER hire anyone to work in my business again. […]
This email is the 5th email of my email series – How to be Consistent with Marketing your Business. Let’s quickly recap steps 1 thru 4: 1 – Overthinking before creating 2 – Knowing what to say vs. being clear with your message 3 – Being clear on your offer (with a framework to help […]
Recently, I spoke with a P, a nutritionist who is also a personal chef. She was unsure about how she was going to tackle social media for her business. She wanted to be more ‘active’ online, to share her 20+ experience with others and to fill up her calendar with more clients. Also, she had […]
“I do so many things, I don’t know how to clearly explain what I do. I feel like when I tell people about it, I lose their attention – maybe I’m too vague?” Because we ALWAYS help our clients with more than one thing, clarifying your offer’s message can be confusing, which creates doubt in […]
“I don’t know what to say and how to say it”, is a popular self-myth among consultants who want to have consistent communication with their audience online. The problem is NOT ‘knowing’ what to say, it’s simply being CLEAR with your message. There’s a distinction here. Clients come to me often and have disparate ‘knowings’ […]
“I wish I was more consistent with marketing my business”, is what I hear so often when I speak to business owners. Do you hear yourself saying this? In a recent survey I conducted, this was the #1 topic my audience (80%) was interested in learning: How to be consistent in marketing their business. Why […]
This week in my Messy Middle Mastermind, we spoke about (surprise, surprise) marketing on social media. I’m talking about organic marketing – creating and publishing content that promotes your brand and your products/services. So, back in my mastermind, there were 2 ‘thought’ camps about posting for the purpose of marketing: 1 – My content isn’t […]
A few years ago I consulted to a small music tech startup that was launching a wireless guitar accessory that modified the sound of electric guitars. The product was very innovative, and the company had raised money to launch it. As is often the case with tech startups, the founders were two very tech-y engineers […]
How is it already the end of August? I love summer so much, I never want it to end! As you know, I’ve taken some time off this month, and I’ve been thinking about all that I’ve accomplished this year. This time last year, I decided to hunker down and figure out exactly what it’ll […]
Earlier this year, I launched a new workshop and emailed my list, existing clients and prospects about it several times during the week – automated + personal emails. Lots of emails landed in people’s inboxes. Fact: It takes ~ 5 emails for a potential customer to say Yes. On a coaching call that same week, […]