Do you ever feel like you’re all over the place in your business? Constantly switching from one idea to the next?

One minute you’re working on a new program, the next you’re reaching out to leads on Instagram, seems like there’s no endgames in sight.

I have a client who felt like this. M is an artist, a crafter, who was balancing private clients, an Etsy shop, DIY kits, jewelry parties, in-person workshops…while trying to figure out the best way to market her business.

She said, “I still don’t feel like what I’m doing is clear or creating results.  It feels messy.”

I don’t know if I should focus on social media, or should I focus on ads? Should I reach out to more bloggers? Should I create a Facebook group? 

How can I reach *more* people?”

“There’s no exact formula here”, I said, “but you can DO THESE 4 THINGS to find YOUR FORMULA”.

1 – Remember that even though it feels messy, there’s a point to all of this.  Accept the mess and just breathe into it, knowing that you will get clarity if you keep going.  There’s no exactness in timeline or action.  Your mind likes to conjure up confusion. Be aware of this.  Then, keep going or not – either way, you’re the boss, but you started this for a reason.

2 – Dismiss thoughts of what you should or shouldn’t do.  Be open to doing things you are judging right now (like sending a lot of emails and ‘bothering’ people, running your program even though only one person signed up).  No matter what, you’ll still have to test and try new things.

3 – If you feel scattered and don’t know what to focus on, focus on this: YOUR MISSION.  Why’d you start this in the first place and how can you tell more people about it.

When you reconnect with your mission, you remember your purpose, your cause, and why you started this journey.  Then you can choose to stay or go.

4 – What are you doing right now that’s working and that you’d be doing anyway? M loved creating crafts and showcasing them.  She’d be doing that no matter what – whether money was involved or whether her house burned down.  She wanted to create a crafting community, more than anything, and so her next best step was to create a Facebook Group.

So you see, your mind works in a very unique way – and it will inform your actions and inspire feelings of focus or lack of it.  The thing is, if you want to “figure out” how to make it work, you have to figure out how YOU work – as in, your own formula for things to feel like they’re steady.

If you want steadiness, there’s some steadiness that needs to happen inside your mind- less voices that say, “I should do this” and more voices that say, “I’m exactly where I need to be, what’s my next best step?

 

I love this saying.  This is the essence and the core of it all for me.  I learned that when I create space for something, I achieve it.  What does creating space for something mean?

  • If you want a situation to change in your life, write about it –> that is giving the situation a life force for change.
  • If you want to be more creative in your business, create a scheduled time in your calendar when you are ONLY generating new ideas –> that is giving creativity space to grow.
  • If you are feeling like you are out of control with your eating habits, track them for 10 days –> that is giving it space for control.
  • If you are feeling like your relationship is stuck –> put a date down on the calendar, where you will spend time alone with each other weekly and connect more deeply –> that is giving your relationship space to develop.
  • If you are feeling like you are losing control in your finances –> look at your bank accounts every day for 5 minutes –> this is giving yourself the time and space to get control back on your financial situation.

This is all about your energy and how you use it to achieve what you want in life.  I was recently published in Best Self Magazine with this exact topic.

 

 

 

 

Yesterday I was chatting with a friend / colleague about our previous lives in the corporate world. We are both super sensitive humans, and so we were talking about how the environments in which we worked brought out our most stressed out, competitive, non-collaborate, mean selves. We talked about how we were intimidated (and how we still are) about going back to that place and interacting with executives who enable and promote this overly competitive nature within teams. We both had experiences where our managers led by example of working hard, being hard on themselves and everyone else, yelling, stressing, back stabbing and promoting an environment where everyone should just worry about advancing their self-interest. We are both very collaborative in nature and I personally, LOVE IT when someone I know succeeds – it truly makes me happy. I wasn’t always so loving about this, though, and I thought that the corporate world was not for me because of what it brought out in me. I have to say that if I went back to being an employee somewhere today, I would be a completely different person. That is only because I looked very deeply within and when you look deeply within you find a lot of shit. When you start shedding off a million +1 layers of yourself, you will note that everything seems to collapse – all the ‘structures’ that attach you to this life (friends, family, work, routines) will shift and be different..because you will be different…and this will make you feel ‘off center’ – kind of how I felt when I worked in my last corporate role – I felt like I was not me when things would get intense and I couldn’t get a grip on how to get back to myself..focused, calm, aware….and I wish that back then, someone would have taught me how to get grounded. So, my friends, what I want to say today is..if you feel off center and want to get grounded –
 
GET ON THE GROUND!
 
Lay there and be close to the earth – this is not some BS spiritual thing – this will actually help you and shift your mood…do this consistently for 5-10 minutes a day and you will feel more centered and focused – I promise! This is how I started my morning..on the ground.
Try it and see how you will feel after a week.
Do you  have a story of how you felt off center and gotten back into the zone? How do you ground yourself? Share in the comments below!
inner conflicts and setting boundaries

Imagine this: You own a small business, and you hire a part-time freelancer. Together, you identify key objectives, establish project details, and agree on a due date for the work that needs to be completed.   You feel is as if something is ‘off’ but you quickly ignore this feeling, because you just don’t want to waste another minute looking for another freelancer.  Frankly, you are in a rush to get things done!

Throughout the project, you maintain a casual relationship, so you don’t feel the need to set any boundaries with your freelancer. Everything is running smoothly, right?

Not quite: The business partnership turns out to be disappointing. Not only does the freelancer deliver mediocre work, but the deadline is completely ignored. The project is completed two weeks late or worse, the freelancer disappears, not having delivered all that was promised.

How do you fix this problem? And most importantly, was this a problem that could have been avoided in the first place?

Yes!

Do you often say to yourself :

“I can’t make up my mind.  I don’t know what I want.”

“I can’t believe my client cancelled our meeting last minute again.  I don’t want to keep this client, but I need the money.’

“Why am I {again} in an unhappy relationship where we are constantly fighting?”

You might be suffering from the all-too-familiar case of “conflicting thought vibrations”.

This very common symptom is prevalent among so many of my colleagues, friends and family members.  Hell, it took me years to understand there is such a thing as boundaries, and that clearly defining them can positively impact my life and business.  Up until then, I would notice myself falling into patterns where the same situations would occur over and over.  It was easy to blame the other side, because it was VERY UNCOMFORTABLE coming to terms with the fact that I played a leading role in creating these conflict too.

I would repeatedly ask myself…”Why do these scenarios keep coming up?”.  I finally worked with a coach and she brought my awareness to the fact that if I wanted outer results, I had to do INNER WORK.  Say WHAT? – I never thought about it that way.

Shortly after starting to investigate my inner depths, it became clear that my ‘inner space’ is conflicted and that what I desire in my life is NOT aligned with my actions.  I was not asserting boundaries within myself – I was allowing myself to act in ways which were very disconnected with the future life I wanted.  Worse yet, because of this inner conflict I was not asserting boundaries with people in my life either.

 

Want to know what your future looks like?  Investigate your inner workings.  Write down your thoughts and examine your actions.  See if the these energies are aligned.  If not, you may not achieve your goals.

I have held on to this mantra in my business.  Read it, write it on a post it and stick that post it somewhere you can see it every single day.  It will help you remember that if there are areas in your life where you feel instability, it is because they are a mere reflection of what is going on for you internally.

“If you want to get outer results, you have to do the inner work”

 

You see, if there are areas in your life where you feel stressed, un-fulfilled or chaotic (whether it be in your relationships, career, health or finances), they are just mirroring the presence of conflicted vibrations within you.

 

Find out how I can extract the missing piece between where and where you want to be in life and business!

What exactly are boundaries and what do they have to do with this?

In the simplest terms, boundaries are specific limits or expectations we set for ourselves and for our engagement with others. Boundaries help identify acceptable behavior, and they should be clearly set in our personal lives and in business.

Boundaries can be simple or a bit more complicated. For example, if you own your own business, a boundary might involve setting a simple deadline for yourself to complete a project, as well as a consequence if the deadline is not met. Additionally, you may set personal boundaries with a new romantic partner so he or she knows what you expect from the relationship.

Setting boundaries can help us identify and take action on things which are aligned with our own values.

Boundaries are the first step to resolving inner conflicts.

The next and very important step is the follow through.  Sticking to your guns and staying true to your word is not only critical to breeding inner balance, but is also the most difficult.  Following through with a consequence for yourself is the MOST difficult, because nobody will know you created this contract with yourself.  You are responsible for keeping yourself accountable for upholding this new standard for yourself.  As difficult as it is, it is also completely doable – all you have to do is practice it for 10 minutes per day, until it becomes second nature to you.

How many times have you said…”I want to integrate daily exercise into my life, because I want to feel better”.  What will happen internally if you don’t commit to this?  You are telling yourself that you are not committed to your well being, and so it becomes easier to constantly forgo practices or rituals which will improve your well being.  On the one hand, you are desiring a state of physical well being, and on the other hand, you are not committed to it.

What will happen next is that you might feel confused, falling into patterns of distraction such as going out, drinking, hanging out with friends or doing just about anything to keep you from making this commitment.  You might feel sudden changes in your mood and you may also feel a bit unpredictable to yourself.  The feeling of guilt might begin to creep into your mind, as you tell yourself..”I want to start exercising…but why can’t I just start doing it and be consistent about it…I feel so crappy..oh well, I’ll start tomorrow.”

Your mind is spinning at this point, you feel an extreme lack of focus and your mind seems so scattered.  You are not grounded.
You forget your keys somewhere, forget to make a timely payment for an important bill, your children seem to disobedient and you are feeling a total lack of energy.

Sound familiar? I know it does, because I have been there.  There are some days when I am still there!

Do you see how your external world can mirror what is happening to you internally?

What initial steps can I take to set boundaries?

There are four main steps you can take to prepare yourself for setting boundaries, other than setting the specific boundaries themselves.  This will not happen overnight, but with time and practice, you can master this process and therefore create your desired reality.  Remember: you are the creator of your life’s path.

  • Bring Forth awareness to your thoughts and actions.

    Check into yourself often.  Write down your thoughts often and see if what you are ‘doing’ is aligned with them.  Do not be afraid to dig deep within and uncover and ‘be’ with your conflicts.  What you resist will persist, and in order to create harmony within your inner space, you will need to be conscious of your desires versus your actions.  Any attention you will give this is better that no attention at all.  Start with ten minutes per day – it will have a huge impact.

  • Assert yourself.

    Do you express your opinion rather than criticizing those of others? Try stating your preferences instead of specifying what you dislike about someone else. For example, you can simply say: “I prefer to work in small teams.” This is much different than an aggressive approach: “I don’t like that you always work by yourself.” Assert yourself to yourself.  When doubt creeps in about what you feel is the right decision for you, listen to your doubt, thank it and move on.  Assert yourself to your thoughts, fears and doubts as well.  I like to say to my fears and doubts..”Thank you fear & doubt.  I appreciate your opinion, but I am going to try it another way and see what happens.”  This can feel uncomfortable if you are not used to relating this way to yourself and others.  Sounds weird? IT IS!  This feeling of discomfort is temporary and it is key to creating a change in your life and business.  Our fears are meant to protect us and keep us in our comfort zone.  If you want to create a change, you have to do things differently.

  • Follow through.

    If a client is constantly late to meetings that you set, but you don’t communicate that this is unacceptable, aren’t you enabling that negative behavior and in turn feeling frustrated? Rather than adjusting your expectations, follow through with an ultimatum. You can say: “The meeting is at 10 a.m. tomorrow morning, and if you’re more than five minutes late, I will have to cancel.” And then if the client is still late, follow through and cancel the meeting. This might feel uncomfortable at first, especially if you are concerned about whether the client will dislike this or will dislike you.  In the end, however, your client will respect you more and have a clear understanding of what is an acceptable business engagement with you.

  • Learn to trust.

    When setting boundaries in your personal and business life, you may encounter some initial negativity, but don’t let that deter you. It is easier to give in and not believe in yourself and your convictions.  If you don’t believe in yourself, no one else will believe in you either. Show up with integrity, and always trust that if you follow your needs and desires the outcome will always turn out in your favor.  When others see you speaking with conviction and following through, they will respect you a whole lot more.

How can I ensure my boundaries are clear and effective?

One of the best ways to discover the effectiveness of an approach is to test it. How can you test whether or not your boundaries are aligned with your needs and desires? Test them against your three core values.

We all have different values for different reasons, and it’s important to remember that your personal values can also guide you in business. If you are indecisive about working with a client or can’t decide if you should take on a project, put it to the three-value test. If the situation and your three main values don’t align, that’s your sign to get out before you start.

All too often we find ourselves feeling like we need to defend our choices, and in this case, the boundaries we set. If you find yourself in a constant state of defense, take a moment to re-evaluate why you set that boundary in the first place.  Learn to slow down and observe the big picture.

You should also remember to set boundaries that are strong; weak boundaries can lead to disappointment and resentment. For example, if you use a product supplier that consistently sends you damaged inventory, you may think it’s acceptable to sell some of it to your customers anyway, because you need the income and cannot wait for a new shipment. But if you value honestly, then selling this inventory is not going to be aligned with core values and desires and will inevitably create an inner conflict.  This inner conflict will be mirrored in your life; Perhaps your customers will complain about the damaged goods and demand refunds, which will ensue in an external conflict between yourself, your customers and your supplier.

Set your most powerful boundaries for yourself.  You should not allow people to stay in your life whose actions lower your confidence.  You do not need to work with suppliers, clients or anyone else which causes you discomfort.

Life coach Cheryl Richardson believes the number one way women can improve their lives is by setting stronger boundaries. If you find it difficult to assert yourself both in your personal life and professionally, take Richardson’s advice and try setting stronger boundaries. Again, this may feel uncomfortable at first, but you may be surprised by how setting stronger boundaries can positively affect your life.

Most importantly for women, we must set boundaries so we know what to expect from ourselves. We must set standards to live by both personally and professionally so we can hold ourselves accountable for our actions. Without boundaries, it’s difficult to set goals, and we need goals to measure success.

 

How is setting boundaries different than needing to maintain control?

Have you ever been called “controlling” by someone in your life? People can mistake a strong, confident, assertive person for someone who is controlling.  But setting strong boundaries is much different than needing to control every situation.

To help distinguish between the two, be sure to avoid aggressive behavior. Rather than accusing someone of doing something wrong, state your preference. Others around you will then perceive this behavior as confident and encouraging, rather than aggressive and critical.  There is a huge difference between being aggressive and being assertive.  When you assert your wishes and desired outcomes, you will feel more empowered,  because you come from a place of stating what you WANT, not what other people are doing (which you cannot control).

Remember: You do not need to control all aspects of every situation. Focus on things that are in your control, rather than what others around you are doing or saying. For example, if your team member approaches a project with doubt and negativity, focus on how you can take a different, more positive approach to the same project.  Lead by example, and others will be inspired to do the same.

Start practicing boundaries now, in order to create a successful business.

You have all the tools within you, and I honestly believe that you do not have to do anything which is undesirable to you in order to succeed in your business.  Know that all you have to do is follow your desires you will be on the path to manifesting your desired outcomes. Note how you ‘are’ when you are constantly conflicted.  Even when you feel scattered and unpredictable to yourself, take the time and do the work on setting boundaries.  You will start to feel more energetic, productive and like the outcome is within your reach. Inevitably, you will be breaking your old patterns of finding yourself in situations where you feel frustrated and out of control.  This will positively impact your life and business.

 

Boundaries are also important when choosing the clients with whom you want to work. Sign up and learn how to intuitively connect with your ideal customer:

Business_advice_from_experts

Starting a business is exciting. So. Many. Possibilities. Everyone has their own personal ‘why’  — family, more freedom, to travel more, or to be able to take more yoga classes. Either way, entrepreneurship offers a lot more than the 9 to 5 grind.

The best thing about  starting your own business, is that you have the ability to craft your own lifestyle. Want to be home more for your family? You can be. Want to travel to another country for an extended period? You can. Want to to learn how to do handstands in a daytime class? You can.

To help you decide whether you should ditch the 9-5 grind, , I asked 55 experts like Ramit Sethi, Marie Forleo, and Kimra Luna  to share their wisdom. They have some great advice about mindset shifts to actionable plans. If a certain quote resonates with you, be sure to tweet it out.

Marie Forleo 

‪Bonnie Gillespie 

‪Karina Mullen Branson 

‪Courtney Bowden 

Danielle LaPorte 

‪Kai-Ashley Clifford 

‪Carly Ringer 

Ramit Sethi 

Anna Coy 

Ni‪chole Sylvester 

‪Kim Julen 

Taylor Manning 

‪Nicte Cuevas 

Emma Combes 

Derek Halpern 

Stephanie Henson 

‪Christopher Lawrence Llewellyn Fleming 

Thea Orozco 

‪Brandyn Coe Randolph 

Nick Joannidis 

Mihai Alexandru Herman 

Dominique Valcourt-Gast 

‪Kimra Luna 

Valerie Baker 

‪Wendy Reese 

Jenny Shih 

Ulla Gaudin 

Tony D’Angelo 

‪Naiana Miranda 

Alexa Williams Meisler 

Melissa Llarena Diaz 

Natalie Rose Williams 

Nicole Vahlkamp 

Thomas Parsons

Kate Doster 

‪Sarah Mueller 

‪Sahar Gosain 

‪Julia Hook 

‪Lisa Murray 

‪Deborah Lange 

‪Tony Mariotti 

‪Ryan Stewart

Lisa Rehurek 

Katie Ashley 

Jess Bahr

Sarah Masci 

‪Sara Bender 

Chana Rae 

‪Kathy Nolan Butler 

‪Meka Sherisse West 

‪Elaina Veveakis Narvaez 

Casey Lightbody 

‪JessicaLynn Starling 

‪AnYes Van Rhijn 

‪Andrea Anderson 

‪Amanda Thomason 

‪Donna Brown 

Debbie Platt Janoff 

Katie Daniels Dunne 

‪Kristen J. Bates

Gena Shingle Jaffe 

‪Katy Saer Liv Shanti 

Lindsey Germono Glodt 

‪Gemma Stow 

Tamara Paterson 

‪Denise DT 

Tammy Guest 

Laura Ciel 

‪Hanna Saar 

‪Crystal Curran 

‪Rosalind Smith 

Joanna Hunter 

Amber Annette 

Kim Bowen Bliss 

‪Yogi Tish 

‪Monica Rivera 

Kate Crocco 

Stacey Olson 

Corina Ferreyra 

Lydia Romero-Johnson 

Alicia Ying 

‪Eliana 

‪Alyssa Ostrander 

‪Kim Vertigo 

‪Amanda LeBlanc 

‪Simone Choy 

Stacy Flannery 

Lauren Roerick 

Anne Moutray Arndt 

‪Laura Clifton Poindexter 

‪Tracy Braime 

Vanessa Corazon 

‪Chizzy Igbokwe 

Danielle Miller 

‪Britney Gardner 

‪Nancy Greco 

Lisa Schmidt 

‪Bridget Irby 

Magaly LaMadrid 

Finding your ideal client

With diligent market research, you will be able to attract the customers you want to serve. These 4 tools will help you find your ideal customer online.

stressed_she_cant_grow_business

So, you just wrapped up an important project with one of your top clients, and after summarizing the entire project from start to finish you thought to yourself…”Damn, I did a great job getting results for my client”. Still, you cannot help by wonder why your business is not taking off more quickly. You stay awake wondering how to grow your business.

You have some great clients, who are paying you to do what you love doing and it seems that your offerings are aligned with your ideal customer. You may even be starting to pick and choose with whom you want to work, because you cannot handle all of the workload.

You know deep down in your heart that you are attracting your dream clients. So, what is up with this slow growth?

If you want to grow your business – I mean really grow your business by going from hero to the amazing superhero – then you need to change your mindset. It is only through shifting your mindset will you be able to create the business and life that you desire.

One of my favorite mentors once said to me…”Elinor, if you want to get outward results, you have to start looking within.” She was so right and she changed my perspective on business forever.

As entrepreneurs and solopreneurs, we try to become successful on our own, barely tolerating any advice and help. It’s not our fault, it is a ‘common denominator’ problem among all those who are starting out.

Listen to me when I tell you that you cannot EVER do everything yourself. Sometimes, it is hard to let go and trust others’ opinions and feedback. In my experience in helping women entrepreneurs, the most successful business owners are the ones that ask for help and advice.

If you are starting to have conversations with yourself about why your business is not growing revenue-wise, or why so many of your prospects are not converting to paid clients, it is time to roll up your sleeves and figure how to get the help you need.

Do you want your business to shift dramatically? Recruit your most valuable asset: your clients.

Grow Your Business With The Compass Technique

The compass technique’s main goal is to help you navigate and give your business a better sense of direction. Imagine trying to navigate through a forest with a map and a broken compass. You know where you want to go, but getting there is going to be a challenge.

Through the compass technique, you will gain clarity and an understanding of how to move your business forward by getting clear on your customer’s pain points, a solid understanding of your market’s keywords, and how to improve your offering.

For example, if most of your clients said, “I do not have time to invest in learning a new program”, then your entire communication about the program would be about how your program will save them time in the end. Another example is if most of your clients thought that SEO was too confusing, you could create an opt-in about implementing 3 simple SEO tactics that yield BIG results.

With the compass technique, you will no longer have to wonder how to communicate about your offering. You will know how to position yourself, with which keywords to optimize your landing page and you will know how to craft an offering that your customers will crave.

So how can you implement the compass technique?

The compass technique is about asking your clients a series of questions that will provide you with the feedback you will need, in order get a better sense of direction when navigating through a business growth strategy.

Thinking of good quality questions that provide useful feedback is a lot of work, but I am going to share with you the four questions that have helped me improve my business, as well as helped my clients increase sales. I am talking about generating sales from creating new partnerships, improving marketing ROI, increasing their top line revenue and improving bottom line profit.

Before I share with you the four questions that you should ask your customers, I have to address the elephant in the room. I want to discuss the dreadful, four-letter “F” word – that can make implementing the compass technique challenging – “FEAR”.

The Biggest Barrier to the Compass Technique

I could give you the list of questions, but the probability of you taking action on the questions would be slim. Changing your business requires changing your mindset – part of that mindset is overcoming your fear.

While working with my clients, I have found that many of them are afraid to implement the compass technique because they fear they will receive no response, or they will hear their product or service (on which they worked so hard) is not relevant – that they should have been focusing on something else.

It’s okay – this fear is common and is felt by every entrepreneur – do not let anyone tell you otherwise. It can be hard stomaching feedback about our work. I don’t care what anyone says, because negative feedback about our creativity hurts. It hurts deeply at times.

But the truth is that you need this type of feedback if you want to succeed, because it is only through this feedback that you will gain a better sense of direction for your business and hit your business goals. If it is not what you expected it to be, it does not mean you have failed. Try asking yourself, “What is the opportunity that is presented in front of me right now?” instead.

The four questions every business owner should ask his or her clients:

Why Did you Hire Me?

This question will help you understand where you need to meet your ideal clients, in their business or life situation.

For example, are they calling you after having tried numerous service providers, products or solutions? Or are you the first one they are trying? Did they experience a life-changing event recently that has prompted them to contact you?

The most important thing to understand is when your ideal clients are ready to ‘receive’ your services or products. Not every person who contacts you about your offering will be ready to receive it, and this is OK.

You want to be clear about the type of customers you are attracting. Finally, this question will also give you insight into your customers’ pain points, and you will know if you can solve them or not.

What Change Did I Create in your Life or Business?

Has anyone ever blatantly asked you, “Why should I work with you?”. If this has happened to you and you are anything like me when you started out, you were confident in one thing – stuttering! The first time a potential client asked me this question, I was asking myself the very same thing.

I didn’t feel like I was any different than anyone else coaching and creating marketing strategies, and it made me want to crawl out of my own skin. You know when I’m pushed out of my comfort zone, I take it as a sign of growth, and so I took note of this feeling and got to work. I figured out exactly how I can communicate my value in a way which will make sense to my ideal customer.

I came up with this question, because it helped me quantify the impact I had on someone’s business and life. How?

When I start working with my clients, we immediately define concrete goals at the beginning of our working relationship, so that we can measure the impact of their investment in me.

For example, if you are a graphic designer, and you and your client agreed that one of the goals should be to create stunning images that will increase the likes on her Facebook page by 10 per week, this is easily measureable.

You would then use this example when speaking to potential clients by saying, “I increase the likes (or other engagement metric) on my clients’ Facebook pages by an average of 10 likes per week, and as a result, they are able to grow their business because they have a bigger fan base that is interested in their offering.

It is one thing to say your service or product provides value and another to show it. Try to show your clients how your service or product will impact their life and business. The more intentional and specific you are, the bigger your impact will be. You must document this impact from the beginning and ask your clients for feedback consistently.

If You Were to Refer me, How would you Describe my Offering in Three Sentences?

If you are wondering how your business, offering, product or service is perceived by your clients – this question will get to the bottom of it. Are your clients receiving you as you expect your offers to be received? Will they refer other clients to you and if they do what will these potential clients expect from you?

You want the description of your service to be very similar to your values, strengths and passions.

For example, I would want my clients to say, “Elinor’s persistence had pushed me to explore unfamiliar strategies in order to increase my client base. She did this by gently leading me into uncomfortable situations, where I did not have time to be ‘afraid’ of exploring. Today, my client base has tripled from a year ago, and I continue to challenge myself by doing uncomfortable things in my business.”

What are My Top 3 Qualities?

This question will demonstrate how you shine through your work. Are you aligned with your strengths, values and passions?

TIP: Make a list of the top three strengths, as you perceive them. Then ask everyone you know what they believe are your top three strengths, including your clients.

Now, this may seem a little embarrassing or uncomfortable, but when I did this I was pleasantly surprised. I was surprised by the number of people who responded, but also by the responses themselves. I had no idea people thought so highly of my skills and talents.

Any time you will leave your comfort zone, things will shift. What this did for me was that it gave me confidence and showed me that there was a huge gap between how I perceived my strengths and how others perceived them. I was able to fine-tune my messaging, my coaching program and to fully align how I serve my clients.

My Favorite Client Story: How a Baker Gained a Sense of Direction Using the Compass Technique

While I was working with a baker on her business, we implemented the compass technique by taking the initiative to better understand her existing clients.

My client learned that the important aspects of her products were completely different than she originally thought. She baked her cakes with a texture she thought was amazing, and she focused a lot of her time on how the product tasted.

However, she learned that her ideal clients were more interested in a different texture and were more concerned with the design and how her baked goods would be showcased on social media. Further, she had imagined that most people ordered one type of baked good over another and was focusing on mostly baking for private clients. She was astounded by the findings – she gained a sense of clarity, and fine-tuned her product’s pricing, offering, and positioning.

After implementing the compass technique, she was able to secure two partnerships with event companies that did the promotions for her to her ideal client. Also, she started launching workshops on a consistent basis, because this was an important touch point for her ideal client.

The compass technique has helped many of my clients achieve similar results and achieve the business goals they desire. What would it mean for your business to have a better sense of direction? Would it not be amazing to have other businesses and customers to promote your business for you?

So don’t waste another minute! Go ask your existing and past clients the questions above and note them down somewhere. Review everything they have said and see if there is a gap between what you expected to hear versus what they actually experienced with you.

If you have any questions, feel free to leave a comment or contact me.