“I wish I was more consistent with marketing my business”, is what I hear so often when I speak to business owners.
Do you hear yourself saying this?
In a recent survey I conducted, this was the #1 topic my audience (80%) was interested in learning:
How to be consistent in marketing their business.
Why is this important?
Because consistency will tell you something very simple – what’s working and what’s NOT working for YOUR business.
You won’t be sitting there thinking..”I don’t know where to start, which marketing channel is best for my business?” You’ll just do it and you’ll know it works.
Sadly, this digital world is filled with noise, with new experts popping up in your feed every day, telling you what’s missing in your business and if you follow their method, your marketing will finally work!
I’ve been there. I’ve signed up with consultants who told me I need to implement things THEIR way if I wanted to ‘get more clients’, but when results still didn’t show up, they said I wasn’t doing it 100% like they taught it, therefore it wasn’t working.
Um, no. That’s more like gaslighting.
A lot of my clients come to me after following a lot of ‘online gurus’, taking courses that taught them different methods, finding they never worked as expected.
When you have a knowledge gap, it’s a good idea to take a course, but it starts messing with your focus when you find yourself in the spin cycle of too much information and too many different methods.
When you’re focused, you’ll be able to figure out YOUR best method and when you solidify it, the marketing will work for you.
And voila – consistency!
So, how can you find YOUR BEST method and become more consistent in marketing your business?
I’ll be honest here and say, if you don’t want to spend money on ads and you want to figure out what’s working and what’s not quickly, you’re going to have to take the hands-on approach and invest some time, at first.
That means, ideating, writing, recording videos, scheduling posts, planning, tracking.
Maybe also creating an excel spreadsheet (nothing too fancy).
Doing this will save you a lot of time in the long run.
This is what I teach my clients.
I’m going to dedicate the next few posts and let you know exactly what you need to have in place in order to be consistent in marketing, figure out what works and what doesn’t, so that consistent marketing will work for you.
Today, I’m going share the first thing that’ll need to be addressed in the consistency factor:
Overthinking before creating: negative thoughts about consistency + information overload. They stop you before you even put pen to paper.
✨ If you find yourself saying…”ugh I’m so inconsistent” – AND –
✨ If you find yourself consuming alot of other people’s content – AND –
✨ If you find yourself saying.. “I don’t know what to say or how to say it..”
Please pause and note: You’re putting other people up on a pedestal and diluting your own expertise. When you feed your mind other people’s information, and have negative thoughts about your content and “being consistent”, you’ll have ‘creator’s block’ because your mind is occupied with what you’re NOT DOING and what ‘other people are saying’.
You know what you want to say, but you have to allow the content to flow out of you.
Try this out:
✨ Don’t consume anything for 3 days (podcasts, mentors’ posts, colleague’s posts, professional books) – tune out the noise
✨ Tell yourself you’re being ‘consistent’ and just forget about this word for now – mind your thoughts
✨ Write a brief summary of all your accomplishments, why you’re the expert in your field and why you’re the one to hire. – listen to yourself
What I shared above is one of the FIRST things I address with my clients in my 1:1 program that takes consultants who are already enrolling clients from referrals but want to create an organic marketing system to enroll clients from social media and Google. I also address clear messaging, how to spend less time creating content, and tracking results. If you’re interested in this program send me an email and we will chat to see if you’re a good fit; if so, we can get you started as early as next week.