Earlier this year, I launched a new workshop and emailed my list, existing clients and prospects about it several times during the week – automated + personal emails.
Lots of emails landed in people’s inboxes.
Fact: It takes ~ 5 emails for a potential customer to say Yes.
On a coaching call that same week, a client said, “I don’t want to bother my audience by sending out too many emails, bc I don’t like it when I get too many.”
Also fact: Your thoughts about what your audience wants are just assumptions unless you validate them (asking them directly or thru data).
Don’t let assumptions be your guiding principle.
It’s tough to capture people’s attention these days. They might see an email and they’ll think about it. Then, they’ll see another email, which will convince them to go check you out on social media and read testimonials on your website.
And when they receive that last email, they will have already been convinced.
I know this happens because I survey my clients often. I ask them what made them sign up and how they arrived at a decision. People also respond often to my emails during launches.
One woman thanked me for contacting her and not giving up on her. Then, she attended my paid workshop.
This is your friendly reminder to keep communicating with your people, whether it’s in free content or promotional.
People don’t necessarily respond right away. It doesn’t mean they’re not interested.
You’re not bothering them. If they signed up, followed, liked, they want to hear from you.
When they buy your service/product and get the results they want, they’ll thank you.
Have you ever surveyed your audience? If you want to get to know them closely, here’s a simple way to do this (via automated emails or personal ones):
- Think of 3 or more questions you would ask your audience, followers, customers if you had a chance to speak with them privately.
- Create a simple Google Form with the 3 questions (Pro tip: open ended questions will give you more insight into how they think and feel)
- Send an email (automated to your list, or personal), asking them to fill it out, and give them an incentive to do so. (for example: Everyone who responds is entered to win, the winner receives a gift card).
- Review all responses and pick out the main words, phrases and language your audience uses to answer the questions you’ve asked.
- Create content that answers their questions and solves their problems.
Warning: You might find that the people in your world are not the RIGHT customers after all.
Keep communicating with your audience, they want to hear from you!